Their tool builds the game, so they could include installation trackers, but doing so without obtaining end-user consent would break the law in many places, including Europe (GDPR), California (CCPA). How do they even know how many times a game is installed, you ask? They claim to have an accurate data model relying on multiple sources, but they refuse to disclose the specifics, yet they insist that they will charge studios on that basis at their sole discretion. Each update of a game, which implies reinstallation for existing users, adds cost to the studio.

Low-revenue-per-user-per-game models, such as bundled sales, all-you-can-play subscriptions, free-to-play with low ARPU, are no longer feasible. Free demos and large-scale promotional giveaways are no longer feasible. Piracy becomes a financial risk much beyond the loss of opportunity to sell. Malicious installations and reinstalls of games become a financial risk. They will still be doing that, but they also want to charge them a fee per download/installation of a game by an end-user, after a certain threshold of revenue and installs. So far, they were charging studios a handsome fee per user seat, per year. Game production tool Unity, who owns a majority share of its target market (and is used by yours truly) single-handedly decided to alter its business model in a way that will destroy the business of many of its clients.

Instal Nova Strike free